The Umbra Collection

A limited-edition collection developed in collaboration with Estudio Persona—an ever-evolving design studio.

Exploring the interplay of light and shadow, the four-piece towelling collection draws inspiration from the phenomena of ‘umbra’ - the darkest part of a shadow cast by an object, where all light is occluded. Bringing together design codes from both brands, the collection embraces a shared philosophy of simplicity and refinement.

“With a mutual affinity for modern design, natural materials, and high-quality craftsmanship, inviting Estudio Persona into the world of bathing felt like an organic alignment. Their distinctly neutral and minimalist aesthetic perfectly complemented BAINA’s commitment to permanence.”
- Bailey Meredith, Co-Founder and Creative Director of BAINA.

The collection is realised in a tonal colour palette of Stone, Sand, Rust and Bark. Clean, recurrent lines, in varying weights, form a linear pattern on each towel. A first for BAINA, the UMBRA collection is crafted entirely from cut pile, organic cotton velour, resulting in a plush texture and velvety surface for enhanced softness. The application of a jacquard technique contrasts raised lines the base fabric - evoking a sense of depth. This results in a visual effect of two tonal variants in each towel, referencing ‘umbra’ and the effect of shadow.

“The UMBRA concept was reinforced by playing with the presence and absence of light, and how it can alter colour tone. To visualise this, we selected a palette reminiscent of natural shades, from a deep bark through to neutral stone.” - Jessie Young, Co-Founder of Estudio Persona.

As an ever-evolving design studio, Estudio Persona materialises ideas and concepts into subtle yet bold statement pieces. The studio’s furniture design regularly features modern silhouettes, neutral tones and raw materials free from embellishment. Similarly BAINA has long elevated the bathroom with bathing essentials that harness simplicity in design. With a shared reverence for natural materials and hiqh-quality craftsmanship, the UMBRA collection celebrates both brand’s shared value of permanence in design.

MADRE Bath Sheet | Rust | 100% GOTS certified Organic Cotton bath sheet by BAINAMADRE Bath Sheet pair | Rust | 100% GOTS certified Organic Cotton bath sheets by BAINA
MADRE BATH SHEET
Rust
NZ$130 NZD
GRANDE Bath Towel | Stone | 100% GOTS certified Organic Cotton bath towel by BAINAGRANDE Bath Towel pack | Stone | 100% GOTS certified Organic Cotton bath towels by BAINA
GRANDE BATH TOWEL
Stone
NZ$90 NZD
SACRAMENTO Bath Mat | Bark | 100% GOTS certified Organic Cotton bath mat by BAINASACRAMENTO Bath Mat pair | Bark | 100% GOTS certified Organic Cotton bath mats by BAINA
SACRAMENTO BATH MAT
Bark
NZ$90 NZD
REY Hand Towel | Sand | 100% GOTS certified Organic Cotton hand towel by BAINAREY Hand Towel pair | Sand | 100% GOTS certified Organic Cotton hand towels by BAINA
REY HAND TOWEL
Sand
NZ$49 NZD
ESSENTIAL BATHROOM SET 24 | Multicolour | 100% GOTS certified Organic Cotton towel set by BAINAESSENTIAL BATHROOM SET 24 | Multicolour | 100% GOTS certified Organic Cotton towel set by BAINA
ESSENTIAL BATHROOM SET 24
MulticolourMulticolourMulticolour
NZ$368 NZD
CLASSIC BATHING SET 25 | Multicolour | 100% GOTS certified Organic Cotton towel set by BAINACLASSIC BATHING SET 25 | Multicolour | 100% GOTS certified Organic Cotton towel set by BAINA
CLASSIC BATHING SET 25
MulticolourMulticolourMulticolour
NZ$489 NZD
BAINA Estudio Persona Set | Multicolour | 100% GOTS certified Organic Cotton towel set by BAINABAINA Estudio Persona Set | Multicolour | 100% GOTS certified Organic Cotton towel set by BAINA
BAINA X ESTUDIO PERSONA SET
MulticolourMulticolourMulticolour
NZ$359 NZD