Designed to create ceremony in the daily bathing routine.

BAINA is an Antipodean brand of curated towelling, founded by Bailey Meredith and Anna Fahey. Their contemporary, organic cotton towels are designed to elevate your daily bathing routine.

Above: BAINA founders Bailey Meredith (R) and Anna Fahey (L).

Above: BAINA serves as a gentle reminder to take your time.

A Modern Approach to Towelling

While harnessing simplicity in design, BAINA explores texture and colour to create form. Designs nod to fine art, sculpture, architecture and colour theory. BAINA elevates an everyday object with the intention to subtly disrupt the neutrality of the bathing space.


More than considered towelling, BAINA represents the reconnection to one’s bathing routine. A conscious awakening in preparation for the day ahead, or the slow disconnect of the day that has passed. BAINA gently reminds us to be present where we once moved absently through routine.

Thoughtfully Curated

BAINA views towelling as a way to layer colour and texture in the bathroom space. Where traditional towelling sets can be monochromatic and quiet, BAINA explores both complementary and unexpected colour pairings. The range has been purposefully designed for curation so that the bathroom space can be an extension of one’s personal aesthetic.


BAINA is designed with intent; equally favouring design and functionality. Taking a mindful approach to craftsmanship and materiality, each piece is designed with permanence and longevity in mind.

Made from soft, durable, natural and biodegradable organic cotton, BAINA has superior absorbency and hand feel when compared to other common towelling fibres.