BAINA is a conscious brand, designed for a mindful bathing practice.
BAINA operates with a deep consciousness of its social, ethical and environmental responsibility. Designed to be intimately woven into the daily practice of bathing – the brand takes a considered approach to find gentler solutions. BAINA’s practices are ever-evolving to reduce environmental impact, uphold ethical integrity, and support the well-being of our community.
BATHING ESSENTIALS
Simple – grounding – accessible. A daily ritual that provides essential time with self, bathing provides physiological, cognitive and somatic benefits. BAINA is designed for the everyday, curating only the essentials to support a slower, intentional, approach to bathing.
ETHICALLY CREATED
From GOTS-Certified organic cotton towelling, to clean, safe and biodegradable ingredients in our apothecary line, we prioritise ethically created bathing essentials. We consciously work with partners who share our values of social responsibility, ethical integrity and environmental stewardship.
CRAFTED FOR MINDFUL CONSUMPTION
BAINA is committed to supporting thoughtful purchases that promote quality over quantity. From inception, we have been acutely aware of the quantities we are producing, ensuring to meet market demand without overproducing. By curating our offering and perfecting each piece, we encourage mindful consumption.
OUR RESPONSIBILITY
We remain committed to evolving our practices to find gentler solutions - striving to be as environmentally and socially responsible as possible.
